The new retail era is coming, the vending machine channel is ready to go
At present, China's macroeconomic situation is complex and changeable, and the situation is grim. The Chinese economy has shown a downward trend for many years, and it has performed very well in the retail industry. According to statistics, in the whole year of 2016, in the department store, shopping and large supermarket formats, 46 companies closed a total of 185 stores, department stores and shopping formats closed 56 stores, and large supermarkets closed 129 stores.
Vending machine channels are ready to go
Convenience stores and vending machines are two important roles in the new retail scene. On the one hand, vending machines save rent and labor costs, on the other hand, they can quickly lay out channels and take the lead in the development of the retail industry. The more brands are valued.
Based on research on the retail market, when the per capita GDP reaches 10,000 US dollars, consumer demand for vending machines will usher in an explosion. In 2017, the area covered by 390 million people has reached this level, and the development of vending machine channels lags behind the overall retail environment, and there are huge market vacancies. In the next five years, China's vending machine channels will usher in a spurt of growth, becoming a new and emerging channel for the retail industry.
Vending machine channel points and solutions
At present, the stock of domestic vending machine channels is about 200,000 units. The existing vending machine layout is like the same sand, and there are many user points and market opportunities.
Point 1: The vending machine manufacturer's software development capability is poor, and the overall solution is blank. Users can access various vending machines such as beverage machines, cosmetics vending machines, mobile phone chargers, and orange machines in subways, shopping, and convenience stores, but their software platforms are different and technical conditions are different, although some are sold automatically. Freighters are already connected, but there are still plenty of room for optimization, such as the new layout of vending machines for a beverage brand, which is still paid in the form of coin-operated money.
Point 2: Different sub-sectors in the vending machine have different types, different scenarios, lack of personalized customization, and high development costs for operators. Some operators have built their own software R&D teams with high cost, long cycle, and low system stability. The author understands that a beverage brand invested several million yuan, and it took more than one year to develop its own vending machine system. The result was unsatisfactory, not only failed to effectively support the operation, but also often caused the vending machine to crash, and the statistical data was not allowed. The offline layout strategy that seriously affected this brand. The reason is because the vending machine platform development involves various technologies such as embedded development, IOT technology, data acquisition, mobile payment, etc., and has very high requirements for the stability of software and hardware systems. Traditional enterprises have limited technical capabilities, and it is difficult to make highly customized and highly stable software in a short period of time.
Point 3: Existing software cannot help operators reduce operating costs, and there is an urgent need for a powerful “sales brain” for large-scale operations. The self-service sales industry is a large-scale business format. Most operators do not have the overall system support. They only release some vending machines online, and carry out extensive management. Even those who are their own users are not clear. They can only rely on passive. Sales. Operators urgently need to help their own lean management of ERP systems, membership systems, marketing systems, reporting systems and other professional software for the vending industry.
(Source: Internet)