Chinese manufacturing has leaped from the low end to the high end, and it is bound to coexist with fakes. China, which embraces 'Internet +', can explore new ways for counterfeit goods management and brand rights protection for consumers.
The standard EMU 'Revival' was put into operation, and it took a key step for China's high-speed rail 'from catching up to leading'; the navy's new destroyer's first ship launched into a landmark warship for the Navy to achieve strategic transformation and development. In the past few days, big powers have appeared frequently, and the impression of Chinese manufacturing in the high-end field is deep enough.
However, there are still some people who look at Chinese manufacturing with an old eye, as if they can never get rid of the stereotype of the cottage. Recently, there is a saying that in 2015, 86% of the global fakes came from mainland China and Hong Kong. The number is staggering and eloquent, but as the Chinese Ministry of Commerce responded, the authenticity and objectivity of the data need to be further studied, and the relevant accusations are irresponsible. It has to be pointed out that China is actually a country that suffers from serious infringement of counterfeit and shoddy goods. According to China Customs data, infringement cases seized in the import sector have continued to grow at an average annual rate of 10% in recent years.
No country likes fakes. For a long time, the Chinese government's determination to protect intellectual property rights and combat counterfeit goods is sufficient. The efforts and achievements in combating piracy, combating counterfeiting and counterfeiting, and improving product quality are also obvious. At the National People's Congress this year, and members of the CPPCC National Committee suggested that efforts should be made to punish counterfeiting and selling fakes.
Of course, the prevalence of fakes and the psychosocial factors are at work, and it’s not enough to just make a fuss about products. It is undeniable that some enterprises in China started from imitation. In the past, many small and medium-sized enterprises had to walk on the edge of “making fake sales” because of lack of brand operation and independent innovation capability. From the consumer's point of view, the reason why the cottage products and even counterfeit goods will be accepted is partly because the price of genuine products, especially luxury goods, is high, and the former is more cost-effective. The recognition of the value of brands, intellectual property, and trademarks is not high enough. This is an important reason why fakes are difficult to completely manage at one time. This problem has not been completely solved even in developed countries. For example, Canal Street at the southern end of Manhattan, New York, is a well-known high imitation street. The United Kingdom has launched a documentary called 'Fake Britain', which exposes various fakes and tricks in the country.
From the history of our country, industrial upgrading is one of the most important driving forces for reducing fakes. Chinese manufacturing has leaped from the low end to the high end, and it is bound to coexist with fakes. Recently, a domestic multi-functional engineering shovel has made its mark in the international market. A well-known foreign technology blog website even said that this Chinese product is enough to make people forget the Swiss army knife. A good product is certainly not enough to knock down fakes. However, the quality of Chinese products in various fields is constantly upgrading. From Shenzhen Huaqiang North “cottage kingdom” Nirvana to the maker incubator center, high-end manufacturing center, to Zhongguancun traditional electronic store avatar technology innovation, financial service office building, these forces come together It will certainly enable independent innovation to become the new mainstream of Chinese manufacturing.
With the popularity of the Internet and e-commerce, the problem of counterfeit goods management faces new challenges. Traditional means of governance can't keep up with the development of the situation, and even give people the feeling of a fake outbreak. However, this is a problem brought about by the new economy and new business. It does not mean that the dysentery caused by China has recurred. What's more, the development of big data and artificial intelligence has also provided new possibilities for the new ecology of counterfeit goods management and brand rights protection. Internet services are far-reaching, not only creating conditions for big data monitoring and cloud enforcement, but also allowing government departments to jump out of the single-player model, giving full play to e-commerce platforms, big data service companies, professional rights organizations, consumers, etc. The role of each subject goes to the comprehensive management of society. In this sense, China, which embraces “Internet Plus”, has the opportunity to explore new ways for counterfeiting goods in new formats for consumers around the world.
The problem of counterfeit goods was once the pain of Chinese manufacturing and the touchstone of China's manufacturing transformation and upgrading. Looking around our life scenes, the vocabulary that has been widely mentioned, such as cottages and parallel imports, has gradually been replaced by independent innovation, craftsmanship and brand value. We believe that China's manufacturing can certainly turn over the 'cottage' mountain and become synonymous with high quality.
(Source: Major Technical Equipment Network)